The All-New VIP.com takes ownership of the true meaning of V-I-P.

One-stop gaming site: VIP.com

In an industry that has made reference to the word VIP a cliché, VIP.com reinforces its ownership of the word and its true meaning with authority by unveiling its all-new branded website a new look and feel to represent the company's long-standing and genuine commitment to true VIP service.

Since 1997 players have been enjoying best of breed products combined with leading customer service at veteran sites VIPsports, VIPcasinos, VIPhorses and VIPpoker four products with a singular commitment to their VIP name. Today the four products come together under one brand, accessible from one site, as VIP.com. While the products have always been a part of the same family, the move to a single brand and single website will work to better serve customers and reinforce the brand's position as the one and only true provider of VIP service.

While others in the industry have made passing and gimmicky references to VIP service, VIP clubs, VIP treatment, etc. VIP.com has built its business around the customer since it started operations almost 10 years ago. We've been completely customer focused and committed from the beginning and the newly branded site is a continuation of that focus and commitment. In addition to a new look and feel we've introduced a number of product, site and operational improvements to make sure our customers have access to what they want when they want it, commented Fredrik Wadstein, Marketing Manager at VIP.com.

Outfitted with a new look and wordmark (Your Access to Action) VIP.com promises the player safe, secure, trustworthy, reliable and fun gaming all day, everyday. Combined with a number of new customer-centric features, players will quickly realize that VIP.com is in fact the real thing. The new VIP.com will help players:

We are really excited about the new VIP.com. It is both a true reflection of who we are as a company and an industry leading site for our players. In fact, we are so excited about VIP.com we will be celebrating it for months to come. All I can say for now is it's a must to stay tuned to VIP.com in the coming months to see just how close you can get to the action!, Wadstein announced.

VIP.com is a one-stop online gaming site bringing the former VIPsports, VIPcasinos, VIPhorses, VIPpoker together under a single brand and website. VIP.com delivers players access to non-stop gaming action; safe, secure, trustworthy, reliable and fun gaming all day, everyday.

VIP.com is part of Leisure & Gaming plc, a company publicly traded on the London Stock Exchange (LSE: LNG).

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