With Chester, the original founder of BetRoyal, who now is navigating this Costa Rican sportsbook towards its heyday, a unique blend of outstanding customer service and an incessant drive to accommodate each and every player is to define BetRoyal's marketing strategy.

BetRoyal: getting back on track under the company's original founder

This and several other factors made the owners of the company decide to go for a, 'Get Back to Your Roots' management campaign with courteous and professional service, 'fair lines to shoot at' and 'prompt return of your funds' being the Royal Mantra of BetRoyal.

Chester, the original founder, has been recently drafted back into action by ownership which acquired BetRoyal back in 2003. His unique blend of applying sound bookmaking skills together with outstanding customer service and an incessant drive to accommodate each and every player is being vigorously reinstated.

Up to now, the company has been quiet about the move - bringing Chester's experienced and proven consultancy to head the new BetRoyal management. 'Chester has been spending the past 2 months evaluating BetRoyal's present situation and sizable following. From that he has derived a solid plan which he presented to us (ownership).Clearly this guy knows what he is doing and after careful review of the plan, we have committed to backing it fully.

Its time, now that the betting community knows of the commitment BetRoyal is making that will return it to the top, tier one status of its heyday.

One question remains regarding the rapid maturity of the industry and how 'old school' formulas can be reinserted into the extremely competitive environment faced by Sports Betting companies today. We are fully backed by state-of-the-art technology and the top notch IT personnel. Combine that fact with the pleasant discovery that the Royal Family was obtained by the largest online casino operation in Costa Rica, I had no doubt of the tremendous opportunity set before me, says Chester.

Each and every department is being reorganized and lined with professionals from top to bottom. Gems within the organization are being recognized and brought forward into higher positions of responsibility.

I have the mandate and support of the shareholdership to create solid departments all the way from management to supervisory positions and clerks which will return BetRoyal to its former glory. Morale has never been better, is the recent, internal theme heard from those who have been employees for some time. 'It all starts with the point of contact,' says Chester.

Reintroducing one of the most sacred traditions for this online sports betting operator, as explained by Chester, is considering that all customers are to "hear a smile over the phone, to read the smiles on the Live Chat and in e-mails! We are an entertainment provider and that means at our end we must respect and pay attention to every single aspect of the customer's experience.

One other key element I am bringing back into the BetRoyal formula is this: What we say is what is true. What we commit to is what we honestly believe we can fulfill. And when we can' fulfill a promise or commitment, we proactively reach out to the customer, the promoter, the employee, whoever and find the best and most immediate solution. Things go wrong sometimes. But running from problems is no longer an option here at BetRoyal.

Chester mentioned some upcoming implementations - some of which are new to the online gambling industry - separators which will clearly point out the differences between BetRoyal and the rest of the competition such as: 'The BetRoyal Family' - a customer club which provides special promotions, a revised Rewards Program, BetPro2.0 'The Serious Player's Friend' (an essential handicapping tool that provides stats, scores, lines, etc.), unique promotions tailored to individual player's play styles and much more.

'These are all just the tip of the iceberg,' said Chester, 'Keep checking the BetRoyal website as we roll out the surprises.

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