VirginGames.com, which offers online poker room along with a wide range of other e-casino games, explains the female poker phenomena
Virgin Games: female players dramatically change poker face
Online poker, which used to be a game for men, now sees thousands of women playing poker every day around the world (or rather around the Web). The growth rate of female players entering poker has significantly increased over the recent years. The UK-based company VirginGames.com, which offers online poker room along with a wide range of e-casino games, comments on the female poker phenomena.
According to some investigations, women are one of the major factors behind the online poker expansion that currently boasts £50m ($96m) wagers a day, compared with £6 m ($11,5m) just two years ago.
UK online gambling has grown 566 percent since 2003 significantly fuelled by female clientele. Today 20 percent of British women visit an online casino or betting site more than once a year. At the moment, the UK e-poker industry is performing a £4m ($7,7m) wagers a day.
“In Britain women are encouraged by various TV shows, covering poker tournaments, and celebrities supporting the game. Female players typically use poker gaming as a way to relieve stress when the work about the house is done,” said the spokesperson of VirginGames.com, which sees stunning increase of female clientele comparing with the last year.
Currently women have become really skilful at poker gaming and online poker gaming, even in comparison with male players who have been considered more successful poker players. The female gamblers are growing into regular visitors of poker tournaments, and many companies are developing new options for women. This spring will be good time for ladies who are interested in competitions. They will have a chance to participate in the large tournament catered for women at Trump’s Taj Mahal in Atlantic. Two large women’s poker companies are also launching the series of similar tournaments that will be held in April and May.
VirginGames.com adds that women tend to be more loyal users than men. That’s why special promotions devoted to the regular visitors should be the major approach when you work with female audience. Thus, the company has developed a revolutionary option for their loyal visitors.
“From March 17 all players at Virgin Games will be able to convert their loyalty points into air miles as well as cash. This unique bonus offer will be started with all the current players being awarded an initial "prize" of bonus points. Virgin is all about bringing innovation and personality to markets and Virgin Games will be no exception. Its positioning is based on entertainment and reward”, commented on the innovation the company’s spokesman.
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