Sportech sets up interactive gaming on ITV

Sportech sets up interactive gaming on ITV

Sportech Group, the UK gaming company the  which owns Littlewoods Gaming, is to launch ITV’s fixed-odds interactive service called Littlewoods Bet Direct to handle the anticipated betting explosion with Euro 2004 commence.

“ITV is very excited about the launch of our 24/7 betting product with Littlewoods Gaming, and the kick-off of Euro 2004 couldn't be a better time to bring this service to our viewers,” commented Controller of Interactive at ITVi Jane Marshall, according to Onlinecasinonews.com.

Sportech managing director, George Rushton added, “Euro 2004 provides an ideal opportunity to introduce ITV viewers to our interactive betting service, and this launch highlights that Sportech is now delivering a leading interactive betting experience into the home.”

The channel includes vide range of wagering opportunities, from the outcome of matches to the number of corners per game. Littlewoods Bet Direct is believed to straighten out the company’s financial health and to improve economic results which were reported to be weak lately.