ParadisePoker.com, the online poker site, hired the super model Caprice Bouret to front a multimillion-pound marketing campaign in the UK.

ParadisePoker.com hires celebrity to front multimillion campaign

Tthe online poker site ParadisePoker.com hired the super model Caprice Bouret to front a multimillion-pound marketing campaign in the UK, the www.onlinecasinonews.com website reported.

The 5-year old online gaming operator recently appointed Total Media to handle the gambling site's media planning and buying. The ad agencies said it would kick off a cross-platform campaign covering British newspapers; magazines and outdoors.

The creative campaign material produced and written by independent Ismail Vali-Tepper and creative agency NWYH, also features the blonde model on 96-sheet posters as the website's ambassador.

"It's great to be working with one of the leading online poker brands and helping them develop their UK business. Hot-housing growing companies is very much our core strength," said Guy Sellers, Joint Managing Director at Total.

The poker company, which previously focused marketing attention on the US markets, said it is now launching its new marketing campaign in the UK where online poker has seen a surge in popularity like in America.