Kerry Packer, Australia's richest man has been touted as the "Prince of Whales" owing to his huge wins at casinos by a new book on the world's leading casino winners.

Kerry Packer is the Prince of 'hales' in casino kingdom

Kerry Packer, Australia's richest man has been touted as the "Prince of Whales" owing to his huge wins at casinos by a new book on the world's leading casino winners, according to Sify News.

According to The Daily Telegraph, Packer's gambling habits have been revealed in the recently released US book by Deke Castleman, Whale Hunt in the Desert, wherein, casino host Steve Cyr has ranked the gamblers, referred to in the book as 'whales', by revealing their inside stories.

Cyr, whose job is to cater to the whales' every whim, has called Packer the world's most "ferocious" high roller, expecting, and receiving, whatever he wants from his hosts ,and has placed him on the top of the list of well-known whales , which also include basketball legend Michael Jordan and Hollywood star Ben Affleck.

"Most whales are used to running everything and everyone in their lives. They generally get whatever they want, whenever they want it. The high roller with the most ferocious reputation for trying to run the business of the casinos where he plays is Kerry Packer.In the casino world, Packer is the Prince of Whales," Cyr was quoted as saying.