Interactive Systems launched play-by-play betting

Interactive Systems launched play-by-play betting

Interactive Systems Worldwide Inc. set up SportXction play-by-play betting system on website Victorchandler.co.uk. The project is based on the agreement of its wholly-owned subsidiary Global Interactive Gaming (GIG) with Victor Chandler UK Limited and Victor Chandler International, the arms of Victor Chandler Group.

According to Biz.yahoo.com, Victor Chandler Group is one of the world's leading independent betting and gaming companies with an annual turnover in excess of $1 billion. GIG will operate the SportXction system for Victor Chandler UK for all of its currently available sports of football, cricket, golf, tennis and rugby along with planned new sports (darts, snooker and possible motor and horse racing) as they become available.

Joe Couglin, Product Development Manager at Victor Chandler, said: "We are very excited to bring the SportXction System to our customers as an enhancement of our online betting proposition. 'Betting in-running' is a rapidly growing segment and this product is innovative and will provide our customers with great new opportunities to bet. We will be rolling out an extensive marketing campaign to support the product launch over the coming weeks and months."

Barry Mindes, Chairman and CEO of Interactive Systems Worldwide, commented:"We are very pleased to announce this launch with Victor Chandler UK. Customers of Victor Chandler UK now have access to the most comprehensive in-run betting service available to the public, with over 100 different wagers available during the course of a live football match bet live. We believe this relationship represents a significant revenue opportunity and look forward to the additional launch to their vast international customer base scheduled in September."