UK betting channel At The Races launches Casino & Poker Rooms

Online casino & poker launched by betting channel ATR

Horseracing and betting channel At The Races (ATR), watched by over 1 million people every month, has launched At The Races Casino and At The Races Poker. Members will soon be able to play poker against their chosen racing presenters and pundits in special tournaments featured both online and on the ATR television channel. Loyalty rewards schemes and promotions will offer exclusive access to racing event and tickets to meetings, including Royal Ascot at York in June this year.

Licensed in Alderney and powered by leading gaming software company, Wagerworks, At The Races Casino offers over 56 non-download games with a 100% sign up bonus. Members can get up to £250 free when they register. A casino account gives members automatic access to the At The Races Poker Room, bringing the horseracing community to multiplayer poker tables. New poker players will get a £100 freeroll tournament token and have chances to enter daily Texas Hold`em tournaments and the Poker Points freeroll tournaments.

“Our aim is to operate a dedicated casino and poker room for true horseracing fans,” said Matthew Imi, Chief Executive of At The Races. “We’re offering thousands of pounds in cash prizes each month, loyalty points which convert to cash bonuses and special member offers, which will be of real appeal to casino gamblers and, in particular, racing fans.”

“The new casino will enjoy the benefits of powerful cross promotion from our At The Races television channel and from the Attheraces.com website which is one of the leading racing and betting sites in the UK with 12m pages served in March and traffic doubling monthly. TV sponsorship credits launch today along with a banner advertising campaign online. Uniquely, we have integrated a horseracing look and feel within our advertising both on and off air.”