888.com targets female audience
888.com targets female audience
Seeing that female online poker is flourishing 888.com, an online gambling operator, has designed an all-female card room.
Matt Robinson, 888.com UK Marketing Manager, announced that the company’s research, based on 10 million users, indicates a massive growth of female audience and this upward tendency is set to increase further. Matt Robinson was cited by Onlinecasinonews.com as saying: “Men don't really care what the site looks like as long as it is realistic, fun and entertaining. However women notice their surroundings a lot more and as with fashion, demand the very latest colours and styles, as well as the desire to chat while playing.”
888.com is going to arrange the ‘latest colours and styles’ on offer along with ‘hot pink baize and disco balls’, an opportunity to order virtual Sex in the City style cocktails from a virtual bar. The company also discovered the women’s need to experience a good gossip and therefore it enlarged its chat box facility.
“I firmly believe women make better poker players and this great new facility should help attract more women to take up the game and learn online”, commented the new initiative 888.com spokesperson, author and 'godfather of poker', Al Alvarez.
