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Ladbrokes Bringing Poker To Italians

Ladbrokes is a really successful online casino and they are getting ready to launch a brand new Ladbrokes domain that will be especially for players in Italy. For all the Italian fans of Texas hold’em this is great news because Ladbrokes will be adding online poker to its sports betting website Ladbrokes.it. This new additional will be happening early in the New Year so stay tuned for more information as I get it.

Ladbrokes which is a British operator has received a license from the Italian regulator Amministrazione Autonoma Dei Monopoli Di Stato and this means that they can get ready to launch their dedicated Italian online poker service early in January 2010.

Ladbrokes have stated that this brand new service will only be available to Italian players and this is in accordance with local regulations. These regulations also state that all competitions on the new website have to be tournaments rather than cash games. According to a statement from Ladbrokes, the regulated Italian gambling market is expected to be the biggest in Europe this year with online regulated poker expected to generate €2.2 billion.

Regulated poker in Italy is set to generate €280 million in gross revenues for operators for 2009 and with the regulations set to allow cash games and casino gaming this market is expected to generate gross revenues of approximately €630 million in 2010 and rising to almost €800 million by 2010.

Ladbrokes launched their Italian sports book website last year and according to them they are planning to expand this service so that they can offer online bingo and online casino games over the next couple of months. Ladbrokes have stated that they are committed to expanding the international reach of their online business and Italy is a great regulated market opportunity for them. They are hoping that further positive changes in regulations in Italy will allow them to further expand their product range and launch cash game in online poker and online bingo in 2010.

It looks like Ladbrokes have some great plans for expansion during 2010 and this could be the start of popular online casino websites moving into Italy during 2010. If more countries chance their regulations in 2010 there could be a lot more to look out for too.

Until next time,

Gamble Wisely

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