Audiences fell in love with Hitch on Valentine’s Day, set box office record: Hitch, the new Columbia Pictures' romantic comedy, generated $7,515,442 February 14, which is the absolute box office record of a midweek Valentine's Day
Audiences fell in love with Hitch on Valentine’s Day, set box office record
Will Smith’s Hitch, the new Columbia Pictures' romantic comedy directed by Andy Tennant, generated $7,515,442 February 14, which is the absolute box office record of a Valentine's Day falling on midweek at US movie theatres, Sony Pictures Entertainment informed today.Hitch opened as long ago as on Friday, but already earned $50,657,656 since then. The comedy set the box office record this weekend as the biggest debut ever for a romantic comedy with $43,142,214.
Vice Chairman of Sony Pictures Entertainment said: "Audiences are clearly falling in love with Hitch. It's winning combination of comedy and romance made it a perfect choice for Valentine's, or any other day when you are looking for a fun time at the movies."
The previous record for a midweek Valentine's Day was set by Hannibal on February 14, 2001 and was equal to $5,097,007.
Hitch is the third straight #1 film released by Sony Pictures in 2005. The studio also scored a rare trifecta at the box office this past weekend by releasing the #1, #2 and #3 movies with Hitch, Boogeyman, and "Are We There Yet?"
The film Hitch is written by Kevin Bisch and produced by James Lassiter, Will Smith and Teddy Zee. In Hitch, Will Smith stars as Alex "Hitch" Hitchens, a legendary New York "date doctor" who a man who helps men woo the women they want. The service is provided for a fee. The “date doctor”, who helped hundreds of men get the women of their dreams, doesn't think that love is worth the emotional risk. However, the ultimate professional bachelor, Hitch discovers that all of his tried and true tricks of the trade are no match for Sara (played by Eva Mendes), the one woman he truly loves.
